Membership in CRMAA is both beneficial and enjoyable for individuals as well as for companies. Individuals will benefit from the perspective of networking, career development and available educational resources, while companies get avenues to position their businesses for greater success in the industry.

`{`CRMAA`}` Audit is a very exciting tool because it takes a hard look at your CRM strategy/policy, at your people, at your processes and your performance, and gives you that objective view of how you’re performing in these areas. It clearly calls out the best possible CRM strategy for your customers.

Virender Jeet Singh